In-house RTB stack development is very challenging
Planning, developing, maintaining and scaling the bidding infrastructure is an enormous challenge both from technical and business perspective.
Ever changing landscape makes it hard to keep things up to date
Monitoring and analysis of constantly changing RTB landscape and standards to keep your bidder up to date is a 24/7 job taking a lot of time and resources.
Unexpected costs can dissolve it's value
The most basic bidder development takes 6-12 months & costs up to $1m Having no experience in building one may lead to even longer times and higher costs.
Regular DSP is not relevant anymore
Your business is unique. So should be your bidder. Regular DSPs offer no customization options, making you operate the same way as your competitor.
All modern rtb standarts supported
Build custom DMP segments on your inventory
Dynamic generated creatives
Detailed real-time reports
Achieve higher results using native format
Use classic CPM or machine-learning CPC algorithms
Source code available in enterprise version
Spam bot/fraud filters
Full mobile campaigns support
Friendly and customizable UI
Easy integrate with 3rd party services
Day of week, time of day
3rd party data
Some of certified and connected networks: